Senior judgement for complex decisions
Independent CFO/COO-level judgement for owners and leadership teams facing growth, transformation, fundraising preparation or operational complexity.
15+ years of leadership experience
CFO/COO-level financial and operational leadership since 2014 across multinational structures, Dutch private companies and international business environments.
Strategic finance, treasury
& FP&A
Practical support across cash flow, liquidity, budgeting, forecasting, reporting, investment analysis and governance.
Independent judgement
for owners & CEOs
Objective judgement for complex decisions, capital allocation, transformation priorities and stakeholder alignment.
Strategic advisory areas

Focused CFO/COO-level judgement and practical support across liquidity, governance, performance, capital allocation and transformation priorities.

  • Strategic
    CFO/COO Diagnostic
    A structured review of financial visibility, cash flow, KPIs, governance and operational priorities, resulting in a practical 30/60/90-day action plan.
  • Independent
    Executive Advisory
    Senior independent judgement for owners, CEOs and leadership teams on financial control, operating discipline and decision priorities.
  • Cash Flow &
    Liquidity Review
    Assessment of cash visibility, liquidity risks, working capital, treasury discipline and early-warning indicators.
  • FP&A, Reporting
    & KPI Frameworks
    Budgeting, forecasting, management reporting and KPI structures for better leadership decisions.
  • Investment Modelling & Capital Allocation
    Financial modelling, scenario analysis and return logic for investment and capital allocation decisions.
  • Governance, Controls
    & Transformation
    Support with internal controls, governance frameworks and transformation priorities during growth or complexity.
Clear outputs, not generic advice
Each engagement is designed to produce practical decision-support materials, clear priorities and a focused execution roadmap.
  • Executive situation review
  • Cash-flow and liquidity risk view
  • KPI and reporting roadmap
  • Governance and control gap assessment
  • Capital allocation priority list
  • 30/60/90-day action plan
How I work
A confidential advisory process designed to clarify the situation, test decision logic and define practical actions.
Confidential introductory discussion
Clarify the situation, priorities and whether an advisory engagement is the right fit.
Diagnostic review
Review cash flow, liquidity, KPIs, governance, financial control and operational priorities.
Decision roadmap
Define key risks, options, priorities and a practical 30/60/90-day plan.
Advisory or interim execution support
Support implementation through advisory sessions, stakeholder alignment or interim CFO/COO involvement.
Experience and credentials
A senior finance and operations background built across multinational structures, Dutch private companies and international business environments.
  • 15+ years of leadership experience
    CFO/COO-level responsibilities since 2014 across finance, operations, treasury and governance.
  • International corporate background
    Experience within complex multinational structures, cross-border finance, banking relationships, stakeholder management and regulated environments.
  • Treasury, FP&A and transformation
    Hands-on work across liquidity, budgeting, forecasting, cash management, reporting, systems and operational development.
  • Academic and executive education
    Management degrees from Lomonosov Moscow State University, an MBA from Gubkin Russian State University, and executive education at Cambridge and Oxford.
Advisor profile
Andrei Popov
Independent Strategic Finance & Executive Advisor
I support owners, CEOs and leadership teams with independent financial and operational judgement during periods of growth, transformation, liquidity pressure, governance complexity or major strategic decisions.

Request a confidential discussion
If you are an owner, CEO or leadership team member facing financial, operational or strategic complexity, I am available for selected diagnostic, advisory, fractional CFO/COO and interim mandates.
Email: aa.popov@aol.com
LinkedIn: linkedin.com/in/andrei-popov-executive/

Based in the Netherlands. Available for remote and selected in-person advisory engagements.

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